Positioning Mental health Expertise & Offerings
With steep competition, Driftwood Recovery needed to reinforce its position as a leading facility for addiction, recovery and mental health.
31.5B
impressions
537
articles
60+
domain authority for coverage outlets
Client
Driftwood Recovery
Industry
Consumer
Insights
Public discussion around the mental health and substance use disorder crises continues to grow, creating an opportunity for expert voices. And it wasn’t being leveraged by other facility brands.
Idea
Make Driftwood a pivotal voice through an always-on earned media program
Earned discovery & credibility
We grounded our always-on earned media program in thought leadership, rapid response and timely themes aligned to Driftwood's offerings. We leveraged its clinician team to provide valuable resources, advice and expert insights on America’s current mental health and addiction habits, differentiating it from other facility brands who weren't leaning into earned as a channel.
IMPACT
We elevated Driftwood’s brand and offerings, positioning the company as a leading boutique rehabilitation center through robust and consistent coverage across top business, lifestyle and health outlets including New York Times, Wall Street Journal, USA Today, Real Simple, VerywellMind and Women’s Health.
