Positioning Mental health Expertise & Offerings
With steep competition, Driftwood Recovery needed to reinforce its position as a leading facility and expert in the addiction, recovery and mental health spaces.
31.5B
impressions
537
articles
60+
domain authority for coverage outlets
Client
Driftwood Recovery
Industry
Consumer
Insights
Public discussion around the mental health and substance use disorder crises continues to grow, creating an opportunity for expert voices that wasn’t being leveraged by facility brands.
Idea
Make Driftwood a pivotal voice through an always-on earned media program
Earned discovery & credibility
We grounded our always-on earned media program in thought leadership, rapid response and timely themes that leveraged Driftwood’s clinician team to provide valuable resources, advice and expert insights on America’s current mental health and addiction habits, differentiating it from other facility brands who weren't leaning into the earned channel as strongly.
IMPACT
We elevated Driftwood’s brand and offerings, positioning the company as a leading boutique rehabilitation center through robust coverage in top business, lifestyle and health outlets including New York Times, Wall Street Journal, USA Today, Real Simple, VerywellMind, Women’s Health and more.
