Reaching Prospects in New Sales Verticals
As it expanded into retail and hospitality, Axonify needed a way to gain attention with target buyers.
208%
↑ website traffic
463M
media impressions
Deals
supported by earned media
Client
Axonify
Industry
Technology
Workplace
Insights
A slew of emerging issues impacting frontline workers had retail and hospitality C-suites reeling.
Idea
Elevate Axonify's narrative and storytelling around socioeconomic issues impacting key sales verticals and keeping their leaders up at night.
ISSUES-BASED THOUGHT LEADERSHIP
SHIFT guided Axonify to branch out of tactical topics and speak on the macro-issues impacting retail, grocer and hospitality workplaces. Informed by in-depth research and analysis, we ID'd opportunities around increasing retail theft, hostile customer interactions and industry training regulation.
To position Axonify as an expert and partner to companies in navigating these unprecedented challenges, we launched a series of survey reports that commanded press and buyer attention, jumped on timely news and amplified our narrative and assets, especially at events and trade shows, to nurture prospects through the funnel.
IMPACT
These vertical campaigns drove impactful brand visibility and solution awareness among industry decision-makers. The media coverage, including in The Wall Street Journal, MarketWatch, The New York Times and key trade outlets, drove qualified site traffic and conversions while our overarching narrative and insights attracted buyer interest at trade shows and in sales efforts, including helping to close a major hotel deal.
IMPACT
These vertical campaigns drove impactful brand visibility and solution awareness among industry decision-makers. The media coverage, including in The Wall Street Journal, MarketWatch, The New York Times and key trade outlets, drove qualified site traffic and conversions while our overarching narrative and insights attracted buyer interest at trade shows and in sales efforts, including helping to close a major hotel deal.
