RSA Conference needed help building and managing its reputation as the world’ largest cybersecurity conference
As AOR for RSA Conference for more than 15 years, every year presents a new opportunity to grow the event by building buzz and excitement about the theme, content and experience.
A conference growth and thought leadership campaign via aggressive, creative media and influencer relations campaigns, reputation management, crisis management, content development and strategy, and much more to build buzz and excitement for each year’s event. SHIFT takes a data-driven approach that helps us align with core marketing functions within RSA Conference and connects our efforts directly to press and attendee registration.
Under SHIFT’s management, RSAC 2020 received over 1,530 unique articles before, during and post-conference, representing a 29% increase in coverage from 2019. The SHIFT team managed nearly 500 media, analysts and bloggers onsite.
articles in 2020
1:1 meetings in press center