Content Development & Design
Content your audiences want to consume
SHIFT Communications bring together world-class content strategists, channel experts, snappy copywriters, sector experts, meticulous designers and developers, and detail-obsessed project managers to develop content campaigns and assets that move the needle.
Content Strategy
We flex the right channels, messages and mediums to tell your story the right way. Our approach is rooted in understanding what problem needs to be solved, evaluating opportunities, distilling those into engaging stories and connection strategies, and developing compelling content for the channels the resulting content solutions will thrive on.
We merge SEO principles, deep audience insights and channel expertise, and keep a sharp eye for spontaneous and timely integrations into societal trends and news, to build ongoing campaigns or one-off assets that bring your brand — and its vision, mission and offerings — to life and inspire action.
Content Development & Design
Whether it’s answering a question, delivering thought leadership, selling a product, or making them laugh, our content resonates through on-point copy and engaging design. We build assets across the entire paid, earned, social and owned media spectrum, with capabilities including:
- Animations & GIFs
- Blog Posts
- Copywriting & Ghostwriting
- eBooks & Whitepapers
- Digital Events & Experiences
- Infographics
- Presentations & Webinars
- Research & Survey Reports
- Websites & Microsites
- Videos