A few weeks ago we created a quiz to help separate the true social media masterminds from, well, the not-so-masterminds: So You’re a Social Media Guru, Right? Ring a bell? If you didn’t get a chance to take the quiz, try it now! It was a lot of fun for us to create, and wanted to continue sharing the answers with you.

Here are our intermediate questions, the answers, and a briefing on those answers so you can brush up on your knowledge:

1. Which social network does not allow you to post photos directly from your desktop computer?

  • Instagram
  • Twitter
  • Facebook
  • Flickr

Early last year, Instagram released a desktop version of the mobile app. What the now Facebook-owned company did not do, however, was enable desktop uploads. The web version only allows users to view and interact with their Feed (think Like, comment, etc.).

2. What social networks display GIFs?

  • Facebook
  • Twitter
  • Google+
  • Pinterest

Facebook is currently the only social media network to not display our favorite moving images, GIFs. In June, Twitter became the latest site to support GIFs, announcing the news with none other than an animated GIF and a Tweet. (Bonus tip of interest: How to pronounce GIF is up for debate.)

3. Which of the below can you do with a Twitter card?

  • Lead Generation
  • Showcase product information
  • Automatically follow people

Twitter Cards have become a useful tool in many marketing professionals’ toolkits. The cards enable advertisers to share photos, videos and other media directly within their audience’s Twitter Feeds without having to go to another website. From collecting leads to driving app downloads, Twitter has expanded its Twitter Card offering, giving advertisers the opportunity to showcase just about anything. Twitter Cards can not, however, automatically follow people from your handle.

4. Which networks support sponsored posts?

  • LinkedIn
  • Facebook
  • Both Facebook and LinkedIn

Both Facebook and LinkedIn support their own versions of sponsored posts. LinkedIn dubs them “Sponsored Updates,” while Facebook calls them “Promoted Posts” or “boosting” a post. Both networks allow users to increase the number of people seeing and interacting with the post with advanced targeting options. Tactics like these work well, especially in light of Facebook’s ongoing algorithm changes that limit brand page visibility on the popular social network.

5. Which social network does not allow you to share directly through Instagram?

  • Twitter
  • Facebook
  • Foursquare
  • Google+

Instagram does not allow you to share photos directly to Google+. Does this come as a surprise to you since Facebook (who purchased Instagram for a record $1Billion) considers Google a large competitor? Not quite… Google+ may not be taking over the social network scene any time soon, but Facebook is inching closer and closer to Google’s search and other applications’ capabilities.

6. Which of these is not a social network?

  • Weibo
  • Vkontakte
  • Ektorp
  • Renren

Ektorp’s not a social network. In fact, it’s a piece of Ikea furniture. Weibo is the microblogging site of choice for most people in China. Vkontakte is the second largest social networking site in Europe, most popular in Russia. Renren is another Chinese network, very similar to Facebook.

7. When is the best time to tweet?

  • 12:00pm ET/9:00am PT
  • 1:00pm ET/10:00am PT
  • 4:0pm ET/1:00pm PT
  • There is no one standard for the best time to tweet. It depends on your audience.

There is a plethora of articles and blog posts out there today claiming to have the secret to the best time to tweet. We hate to break it to you,but there is no single “best time to tweet”. Your target audience should dictate when the best time to tweet is. Tools, like Twitter Analytics or FollowerWonk, can help you see when your tweets are getting the most engagement. The best thing for you to do is experiment and see what strategy works best for you and your audience.

8. What is the average cost per like for a sponsored post on Facebook?

  • $0.02
  • $5
  • $1
  • $0.25

When one of Facebook’s algorithm changes disrupted the way brand pages and updates are seen in fan’s news feeds, SHIFT took notice. We did a little research of our own and found that the average cost per like for a sponsored post on Facebook was $0.02. If you want to know exactly how much your brand would have to pay to have updates seen by all existing fans, check out our Facebook Page Cost Calculator.

If you have any questions about any of our Intermediate answers, leave us a comment below! Stay tuned for the Hard answers.

Tori Sabourin
Marketing Coordinator


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