In tech, Gartner’s® Hype Cycle™ maps the maturation of emerging technologies. In the media, news coverage tends to follow a similar trajectory. And we’ve got exactly what you need to stay one step ahead of this media hype cycle.
GET THE GENERATIVE AI PR PLAYBOOK
Our playbook is built on decades of experience building leadership for companies amid innovation waves and includes helpful insights like:
- Data on how interest in genAI is evolving fast. While ChatGPT was the top news topic in December 2022, things have already changed drastically.
- PR lessons from previous hype cycles. When market crowding starts, tactics like amplification and human-interest storytelling can help you pull ahead.
- A map of the news stages of an innovation wave, with PR opportunities for each.
A media hype cycle waits for no one, so now is the time to claim your spot in the conversation and maximize each stage of this opportunity to fuel real business growth.
Share your info below to view the playbook now.
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