Creating A Public Transit Leader
TransLoc needed to build corporate leadership and become a go-to expert on public transit and equitable cities.
200
thought leadership articles
500
regional articles
Client
TransLoc
Industry
Technology
Industrial
Insights
To elevate the public transit conversion into the mainstream, TransLoc needed urgency and consumer relevancy.
Idea
A thought leadership program built on society-focused storylines.
ISSUES-BASED PR
We built a thought leadership program around three societal issues — transit affordability, sustainability and equitability — executed through proactive pitching and newsjacking. We also enlisted a regional strategy, engaging in localized transit conversations to educate prospects, the business community and general public about TransLoc's transit technology solutions.
IMPACT
The program put TransLoc at the forefront of the conversation and helped it speak directly to potential customers through consistent coverage in target outlets including Axios, WIRED, TechCrunch, Forbes, Metro Magazine, Smart Cities Dive, Government Technology and Mass Transit, as well as regional coverage on pilot programs and use cases.