TransLoc

Creating a Public Transit Thought Leader

Insight

TransLoc needed to elevate the conversation by making it more digestible and relevant to consumers​

Idea

A thought leadership program centered around transit affordability, sustainability and equitability, bolstered by executive messaging and rapid response as well as a regional strategy — monitoring and engaging in localized transit conversations — to support local pilot launches​ to educate TransLoc customers, prospects, the business community and general public about transit alternatives and its innovative transit technology solutions

Results

The program led to consistent coverage in top-tier business and trade outlets including Axios, WIRED, VentureBeat, TechCrunch, Forbes, Business Insider, Metro Magazine, Smart Cities Dive, Government Technology and Mass Transit, as well as targeted regional coverage on pilot programs and other use cases that enables TransLoc to speak directly to potential customers

500

regional articles

200

thought leadership articles

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