Vyv

Launching A New Disinfecting Technology

At launch, Vyv needed to accelerate awareness and generate demand for its LED disinfecting technology and the challenges it solved​

Insight

The consumers and businesses Vyv was targeting would be shocked by the everyday dangers of germs in our homes, on our phones and when we travel 

Idea

‘The Dirty Truth Survey Report’, a content, earned media and social campaign with shocking data on poor consumer cleaning habits   ​

Results

The initiative secured robust media coverage across top-tier trade and regional broadcast outlets, while social efforts gained over 3,000 social shares and notable retweets ​as well as paid paid social promotion generating an additional 1,248 engagements, over 200 web sessions and 198 new users to Vyv’s site

109

articles

600

website referrals

CES

shoutout on Delta Airlines panel

16

standalone product reviews

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