Introducing New Disinfecting Tech
At launch, Vyv needed to accelerate awareness and generate demand for its LED disinfecting technology.
600
site referrals
109
articles
16
product reviews
Client
Vyv
Industry
Technology
Industrial
Insights
While major viruses and sicknesses were well covered, the everyday dangers of germs in our homes and out-and-about weren't.
Idea
'The Dirty Truth Survey Report' campaign, to expose the issue and generate demand.
A SHOCKING INTRODUCTION
Rather than just introducing its technology, we shined a light on the extremity of the problem Vyv solved with shocking data around poor consumer cleaning habits. We combined the content asset with media relations, organic social and paid amplification to catch the attention of potential business customers in key verticals.
IMPACT
We not only drove awareness through robust national, trade and regional broadcast coverage that gained over 3K social shares, but also demand, generating hundreds of website referrals.
Another fun campaign byproduct? Delta Airlines gave Vyv and its data a shoutout during its CES panel, a trustworthy intro to hundreds more people.