At launch, Vyv needed to accelerate awareness and generate demand for its LED disinfecting technology and the challenges it solved
Insight
The consumers and businesses Vyv was targeting would be shocked by the everyday dangers of germs in our homes, on our phones and when we travel
Idea
‘The Dirty Truth Survey Report’, a content, earned media and social campaign with shocking data on poor consumer cleaning habits
Results
The initiative secured robust media coverage across top-tier trade and regional broadcast outlets, while social efforts gained over 3,000 social shares and notable retweets as well as paid paid social promotion generating an additional 1,248 engagements, over 200 web sessions and 198 new users to Vyv’s site
109
articles
600
website referrals
CES
shoutout on Delta Airlines panel
16
standalone product reviews