Creating Demand For A New Electric Vehicle
Lightyear needed maximize its foray into the U.S. market — CES — as the waitlist for its new EV opened.
30K
waitlist signups
50
CES articles
Client
Lightyear
Industry
Technology
Industrial
Insights
With the EV not available for 2+ years, Lightyear needed a super compelling CTA.
Idea
Maximize CES exposure, highlighting Lightyear 2's competitive advantages.
A CES COVERAGE FLURRY
Ahead of CES, we invested in a relationship-building and awareness campaign with target press, then followed up with aggressive pitching for on-site interviews and sneak previews of Lightyear 2 at the Pepcom Technology Showcase. At the event, we helped manage the booth, wrangling additional media interviews.
IMPACT
The flurry of earned media coverage across top outlets including CNET, Engadget, TechCrunch, USA Today and Autoweek boosted awareness and demand for Lightyear 2, helping drive 30,000 waitlist signups, 3x the company’s goal for CES.