Creating Demand For A New Electric Vehicle

Lightyear needed to make a splash at CES – its first introduction into the U.S. market – as the waitlist for its new EV opened


To create U.S. awareness and demand for its second Electric Vehicle, the first available in the U.S. but not for another 2+ years, Lightyear would need to develop a super compelling narrative and maximize press exposure at CES


A relationship-building and awareness campaign with target press, followed by aggressive pitching for on-site CES interviews and sneak previews of Lightyear 2 at the Pepcom product expo


The flurry of earned media coverage assisted in creating demand for Lightyear 2, helping drive 30,000 waitlist signups, 3x the company’s goal for CES


waitlist signups


articles on Lightyear 2


Engadget, TechCrunch, USA Today, Autoweek interview + articles

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