TIMELY EXPERTISE

on what is takes for companies to shift ahead through Communications.

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Measurement
Measurement

Measure Twice, Tweet Once

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The danger of "ship it now"

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The death of the captive audience

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Marketing's Greatest Blind Spot

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Mailbag: Keeping top of mind with customers

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SHIFT 10th Anniversary Series: Later Fast

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Strategy
Strategy

Should you use a wire service for news releases?

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When you don't need PR

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Mailbag: How to appeal to the right audiences

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The inherent danger of one PR/marketing metric

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How often do you read press releases sent to you?

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SHIFT 10th Anniversary Series: More Than Work

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