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Measurement
Measurement
Learn to Set Social Media Goals That Make Sense
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Measurement
Measurement
Cohort Analysis & Google Analytics: The Basics
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Strategy
Strategy
The Most Important Question in Your PR RFP
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B2C
B2C
Strategy
Strategy
Are Influencers Overpaid? A Data-Driven Exploration of Influencer Metrics
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Managing Across Industries: Three Things to Steal From Engineers for Marketing Technology
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Post
Measurement
Measurement
Importance of Integrated Marketing Analytics
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Post
Strategy
Strategy
SHIFT Healthcare Q&A Part 1: Tradeshow Outreach
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Post
Strategy
Strategy
Is PR ready for Big Data?
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B2B
B2B
Strategy
Strategy
PR Lessons from a Recovering Political Junkie
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SHIFTing into the Future
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From Launch Event to Multichannel Communications Campaign
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PR and the Marketing Technology Skills Gap
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