A very commonly debated question in PR and earned media circles is, who should own PR? Who should have corporate responsibility for social media?Think about the silliness of this question for a second. Social media is a collection of channels to distribute content and have conversations. It's a tool to help grow your business, in the same way that a garden hoe is a tool to help grow your vegetables, or a hammer is a tool to help build your house.Imagine the silliness of having a debate about whether only groundskeepers should have hoes or only carpenters should have hammers."Who should own a hammer?" is the wrong question. "Who has a use for a hammer, and can they wield it skillfully?" are the right questions to ask. You probably shouldn't let a 5 year old use a hammer in a china closet. If you have a carpenter friend who offers to help you around the house, you should probably relinquish your hammer to them since they'll get better results with it."Who should own social media?" is equally wrong. "Who has a use for it, and are they skillful in its use?" are the right questions for your company. Marketing may have a use for it. PR may have a use for it. Sales may have a use for it. Customer service may have a use for it. The real investigation will be, who can use social media skillfully in your organization? Marketing may not be particularly good at it, or the wrong person in customer service can cause more harm than good. If you're working with an agency, you may find it makes more sense to give them the tool to use, since they could generate better results with it.Who should own social media? Whoever can use it to help build your business, that's who.
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
