As marketers and communicators, we must always improve our social media results. Our stakeholders want more followers, more engagement, more clicks, more action and more ROI.Until now, we've been saddled with descriptive or diagnostic analytics: at best, we can identify what happened. We haven't been able to explain why, or determine what to do next to improve our results.IBM Watson Analytics bundles powerful statistical tools in an easy-to-use package for marketers and communicators like us. Learn how to discover advanced social media insights in this short video tutorial:
If you can't see this video, click here to watch on YouTube.
Use IBM Watson Analytics on your own data.Discover powerful social media insights for better results.Make changes and test using the scientific method.Need more help building a data-driven social media program? Contact us!Christopher S. PennVice President, Marketing Technology[cta]Disclosure: IBM did not compensate SHIFT Communications to create this video or post.
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
