How often do you check out of a store and get asked for your email address? Pretty often, I’d wager. Email marketing is a great way to stay in touch with your customers, but there are several things you want to keep in mind when crafting your plan.How Often They’re SentConsistency is a good thing when it comes to content generation, but that doesn’t mean you want to be constantly emailing your customers. I’m guilty of signing up for too many email lists, but there are some companies who email me every day, and some email more than once a day! Those almost always get ignored and eventually deleted. Ad fatigue is when a customer becomes so used to seeing your ad that they no longer see it. Email fatigue is the same.Less Is MoreYou may be keen to pack as much information into an email as possible. Here’s your chance to reach your customer, you’ve got their attention! But don’t overdo things. Ever open a link to an article, see that it is six pages long, and immediately decide you don’t feel like reading the whole thing? The same can be true with marketing emails. Time is a rare commodity. Be succinct, say enough to pique their interest, and allow them to seek further information from your website.Keep It SimpleJust as you don’t want to overload your customers’ eyes with excessive information, you don’t want to overload them visually, either. Don’t go crazy with multiple fonts or crazy colors. This email is an extension of your brand, and you want it properly represented.Email marketing is a great way to keep in touch with your customer. With some extra thought you can go from inbox clutter to an inbox star!Angie GoldmanMarketing Analyst, Marketing Technology
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
