A recent study by SHIFT partner Cision highlights that 1 in 4 journalists would prefer to be contacted via social media channels. 81% of journalists use social networks for sourcing their news, and nearly half receive their first source of information from organizations, companies, and brands.One of the most powerful features of Instagram Direct is the 15 second limitation on video length. Unlike the average press release filled with paragraphs of corporate boilerplate and self-congratulatory language, Instagram Direct and its rich media messaging cousins demands brevity. A journalist receiving a pitch via Instagram Direct knows the exact time investment needed to listen to the pitch: 15 seconds for video, and a quick glance for a photo. If it's not of interest, it won't take 10 minutes to slog through.For PR professionals, this requires a change of thinking in the pitching process. How tightly can you convey a pitch? Can you summarize enough to pique the interest of a journalist or influencer in just 15 seconds? Think less in terms of cramming the entire press release into 15 seconds and more in terms of voicemail - what would you say in a short voicemail message left on the phone that would get someone to call you back?Whatever you do try, just don't do this:
The only thing worse than a press release filled with meaningless corporate jargon is trying to cram corporate jargon into other channels.Christopher S. PennVice President, Marketing Technology[cta]
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
