STORYTELLING IN THE US MARKET: A PLAYBOOK FOR GLOBAL BRANDS & STARTUPS

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It’s an incredibly exciting time for business to scale through the US market — the world's largest economy and leader in available venture, investment and consumer capital.  
 
As a result, it’s also one of the most competitive marketplaces to navigate. To break through, a new and global entrant requires a unique, on-the-ground communications strategy; the strategy must be one that is attuned to local opportunities, angles and the pulse of key ecosystems.  
 
Local PR and strategic communications are essential for businesses entering, fundraising, or looking to grow in the U.S. 

To inform your strategy, check out our five-step framework with practical insights and tactical tips to guide international teams and companies on how to successfully launch, scale, list and grow in the US.  

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

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