As the year comes to a close, we like to analyze the SHIFT archives to learn what content performed best. It’s important to take see what worked and what didn’t work to plan for the new year to come. Want to see how to analyze your own blog? Here’s how.The best of Q2 2018 focused on crisis communications, Moz tools for SEO and artificial intelligence.
Lesson From Facebook: 5 Tips On Handling Crisis Communications
This year will be remembered for many things. One is the Cambridge Analytics and Facebook scandal. This is one great example of how public relations specialists, publicists and marketers can learn from a crisis and perform great communications. Learn just a few tips for tackling any type of crisis in your business.
MozRank vs. MozTrust: What’s The Difference & What Does It Mean For SEO?
Moz offers a plethora of tools that allows us to access various metrics to help us better optimize our content marketing strategies. Search engine optimization (SEO) is important to all websites. MozRank and MozTrust metrics are two tools that can help you better understand your website SEO. Use those tools to continue to monitor, improve and optimize your website.
The Impact That Artificial Intelligence Will Have On Digital Marketing
Artificial intelligence is everywhere we look nowadays. We can use it to turn on our lights, tell us the weather and even to do better marketing. AI continues to expand across the marketing industry to help target the right audience, create customer personalization and to determine a better pricing strategy. Here are three ways to get you started on your journey to implement machine learning into your own digital marketing strategy.Jordyn DanielsonMarketing Strategist[cta]
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
