What makes public relations (when properly done) continue to be valuable? One of the key properties of well-executed PR is that it's a force multiplier. In military terms, a force multiplier is any factor or attribute that increases the effectiveness of a force beyond what that force would generate by itself.So how does this relate to public relations? PR is a force multiplier for marketing. Consider this rudimentary marketing funnel:
Let's say that you've got a pretty decent sales process and you close 25% of the deals that you get. Let's say you've got a pretty decent marketing process and you capture and convert 10% of the leads you get. What would make you more effective? Getting more audience. Getting more people to the front door of the business so that you can invite them in and pique their interest. The more people you can get into the front door, the more will convert and ultimately become customers.This is where advertising and public relations diverge. Both deliver audience, but advertising does so in a mostly linear fashion. Spend 1% more on advertising and you'll get 1% more in results. Public relations differs in that if your product or service is interesting enough, you can get significant spikes in growth, far above the dollar amounts spent. Here's an example from our own internal PR.
We had a few great hits recently, and the week over week traffic differences on our website show spikes in growth of 20%-30% for a couple of weeks as a piece of coverage took off. Logically, as more people arrived and looked around, more people converted as well, amplifying the impact of sales and marketing.This is the power of force multiplication with PR. Your sales and marketing teams have a certain level of effectiveness, but when coupled with well-executed PR, their effectiveness can grow significantly because more people are lined up at the front door, waiting to come in and see what you've got to offer.
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
