Back in September, we attended the FutureM and INBOUND Conferences in Boston. As you might expect at an event called “Future of Marketing,” we spent a lot of time talking about, well, the future of marketing.We had a chance to interview some of the top thinkers driving innovation and transformation in the marketing world, and get their perspective on the Big Question: what IS the future of marketing?Without further ado, we bring you part one of SHIFT’S “Future of Marketing” Video Series: Mark Schaefer.[embed]http://youtu.be/yqQIx4_yKmc[/embed]WHO is Mark Schaefer and WHY should you care?
- Mark is a social media marketing blogger, educator and consultant.
- His blog {grow} is a fantastic resource for marketers and anyone running a business.
- He’s a best-selling author – check out Return On Influence, Born to Blog, Tao of Twitter, and Social Media Explained.
- He’s been a marketer from the moment he came out of the womb. Trufax.
- Find him online at BusinessesGrow.com and @MarkWSchaefer.
Future of Marketing Takeaways:
- We’re entering a time where the Internet will surround us like the air that we breathe, in which the boundaries that limit us today will cease to exist.
- It’s not just about great content – it’s about great content that ignites.
- Social media realities are changing, and companies must be open-minded about exploring alternatives to “basic” channels like Facebook.
- Every aspect of how we engage online will be transformed in a profound way by augmented reality. It will change how we connect, how we discover, how we entertain, how we learn, and more.
- Marketing leaders must understand technology and data enough to ask the right questions in order to use tech & data
Agree? Disagree? Think we’re all nuts? Leave your thoughts below![futurem][cta]
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
