What's common?
- Mass emails.
- Smile and dial phone sales.
- Mobile apps that are functionally useless (but on marketers' checklists anyway).
- Stock images and clip art.
- Shaky, poorly lit mobile video.
- Mass broadcasting worthless press releases.
- Generic product pitches.
- Curating "influencer" lists of people you have no relationship with.
Want to get noticed? Want to get noticed even on a shoestring budget?
Do what's rare:
- Handwrite your thank you notes.
- Have in person meetings.
- Bring refreshments to your in person meetings.
- Read, research, and get to know the people you pitch.
- Help first, with no expectation of reward.
- Cut a personal video and send it to people in reply.
- Ask before you pitch.
- Build actual, personal relationships with your sources.
Doing what other people do makes you indistinguishable in a crowd.Doing what's rare makes you memorable. If you want to be remembered, do what no one else has done recently.Christopher S. PennVice President, Marketing Strategy[cta]
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
