Unless you're blind and deaf (or not a techie), you're aware that in the past week or so reddit had a meltdown. During the raging debate that followed re: firing Ellen Pao (and why Alexis Ohanian chose to tell the world on Friday afternoon), a redditor linked our blog post on worst days and times to send a press release for context on why Friday afternoons are coveted when you have bad news to shove out the door. Have any doubt about the power of reddit? That one link resulted in 10,000 new visitors in a single day to said post.Data would say to us, syndicate this, talk with people on reddit about it, take action. Machines reading all of these signals would have seen a clear indication to promote/engage. As an experienced marketer and sometimes lurking redditor, my response to said machine decision is "Whoa, whoa, whoa, not touching - reddit is a tricky beast of a thing. Besides it's not positive. We value positive conversations here at SHIFT."Data makes humans smarter, provides direction, and keeps pushing us to question what we think we know.We don't deny that data is valuable when it comes to making human-driven decisions. However, being data-driven does not leave in entirety the decision-making up to machines. Machines aren't yet capable of inferring good judgement as they lack the understanding of context and positive and negative sentiment. And good judgement says don't engage with angry people on the internet. Even on a Friday afternoon.Chel WolvertonAccount Manager, Marketing Technology[cta]
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
