Snapchat. The seemingly ubiquitous photo, video, and moment sharing app has marketers abuzz, flocking to the platform as quickly as they can install the app. Is such haste merited? Should we all rush to Snap as quickly as possible?
Is there a business case for Snapchat?
This is the key question marketers should be asking before jumping into Snapchat. Is there a business case? Can Snapchat make an impact on your marketing, lead generation, or revenue?Research firm Edison Research led the way in understanding the overall footprint of Snapchat in their authoritative presentation, The Infinite Dial. In the Infinite Dial, Edison Research’s team discovered Snapchat was one of the most heavily used social media apps by Generation Z.However, much of the purchasing power today is held by older generations, such as Millennials, Generation X, and Baby Boomers. If a business case is to be made for Snapchat, we must understand how these generations use it and whether they use it as part of their digital customer journey.SHIFT Communications commissioned original research to ask these age groups how they used Snapchat, then dug into the Snapchat habits of frequent Snapchat users. Did they reward brands for participating? Did brand content influence their decisions?To learn what we found, download our latest whitepaper: Should Brands Snapchat?
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
