2018 is here, and we're digging into what look to be some of the biggest trends that will affect PR practitioners this year. In this installment, we'll look at 2 major trends in social media:
- Influencer Marketing Train Keeps Picking Up Speed
- Influencer marketing shows no sign of diminishment despite questionable ROI. Influencer marketing methods and measurement will improve radically as new, advanced measurement methodologies such as neural network-powered attribution become more available. These tools will help PR practitioners more quickly separate the wheat from the chaff.
- Solution: Learn to measure influencers appropriately, then choose better ones - and be sure to vet the daylights out of them.
- Branded Organic Social Media Becomes Meaningless
- Continuing the ongoing trend, brands' reach on major social networks will decline further until brands will be posting to no one. Services like Facebook are already pay-to-play for the majority of brands, and these networks show no inclination to help brands who don't pay.
- Solution: Save your time, energy, and money if you’re just going to post dreck. Do the math and focus where you have ROI.
Conclusion
Thanks for watching our series. We'd love to know what other trends you're paying attention to in the world of marketing and communications.Christopher S. PennVice President, Marketing Technology[cta]
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
