Megan Gaffney

Megan Gaffney

Brand Experience, Better Living, Consumer Tech, DTC/Retail, Hospitality, Influencer and Affiliate Marketing


I'm part of our consumer practice, heading up our work with McDonald's regions around the country. I have over a decade of agency experience working with brands like TripAdvisor, Foxwoods Resort & Casino, Toyota and Evite to help them build storylines and campaigns that share their purpose and find ways to connect with customers' hearts and minds genuinely and with originality.

I believe that trust between a human and brand is complex and delicate, and I get most excited working alongside companies willing to engage and deepen their customer relationships in new ways. I love building communications programs that blend traditional PR with digital marketing and push the creative boundaries of what is possible while also using purpose-driven storytelling to drive meaningful awareness and business results.

How I See It

"PR is no longer just earned media. The multi-dimensional and multi-channel possibilities for how and where brands connect with their customers have never been more exciting. It's what I love to dig into with my clients."

Beyond the Bio

Supports legislation engagement for Massachusetts CMV Coalition as a passion project

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POV: 3 Takeaways from The Viral TikTok Brand Moment of Emily Zugay

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Ready to Shift Ahead?