Heath Rudduck

Heath Rudduck

Chief Creative Officer
Brand Strategy, Creative Strategy, Ideation, Direction & Production


I’m Heath, Chief Creative Officer of SHIFT and its parent agency, Padilla. I started life as an architect, built Australia’s first digital agency and still love what I do — bringing together ideas fueled by insights and woven into the fabric of people's lives.

From branded content experiences to user-generated social activations or focused B2B campaigns, I help brands create immersive, engaging experiences that deliver real business results. I believe there can be no preconceived notions. It’s about viewing more things with new perspectives to unlock and activate fresh, transformative ideas. From blockchain to blueberries, I revel in the unique qualities of every challenge.

With a long and varied career, I have served as Australian Executive Creative Director with Tribal DDB, Regional Executive Creative Director at Digitas and Chief Creative Officer at Campbell Mithun. Over that time, I’ve had the fortune to work with amazing teams who, together, built award-winning campaigns for clients around the globe including Olay, Crest, Gillette and Tide; Michelin, General Motors’ Buick and GMC brands; Bank of America; Goodyear; Land O’ Lakes, Betty Crocker, Cargill, Pillsbury and Progresso; Best Western; U.S. Highbush Blueberry Council and Norwegian Seafood Council; and Sanofi Pasteur, Mayo Clinic and Medtronic.

How I See It

"I believe in The Business of Creativity, where the answer is no longer defined by the medium and insightful thinking fuels innovation. Thanks to technology, the limit to what is possible is unshackled and a solution might take you anywhere — you just need to be ready for the ride."

Beyond the Bio

PRovoke Most Innovative People 2017

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Jury Member of Cannes Lions, SABRE and SXSW Awards

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Chairman of Pillsbury United Communities

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Ready to Shift Ahead?