Strengthening AI Answer Visibility
GEO / AI search visibility / AI answer visibility / AI brand presence
We strengthen brand presence in the AI answers and engines your buyers are using to make decisions.
GEO & AI Visibility
Generative AI hasn't just changed how people search, but how they buy. Real decisions are made based on who is named and what is said about them in ChatGPT, Perplexity, Google Overviews and other AI search engines.
The brands getting discovered and shortlisted aren't just the ones producing the most content. They’re the ones with the strongest earned reputation.
AI-Optimized PR from SHIFT
At SHIFT, our AI-Optimized PR approach integrates Generative Engine Optimization into PR programming to create the reputation signals brands need for AI Search visibility.
Evolved from our first generation of search-optimized PR, launched in 2020 to make discoverability a centerpiece of PR programs, our updated approach follows three steps:
- Audit. An AI Visibility Audit combining 1st-party research and 3rd-party GEO tools establishes a prompt library, visibility benchmark and set of AI signal gaps and targets across LLMs.
- Optimize. A real plan with the editorial, social, community & forum, profile and brand content targets that matter most to answer surfacing.
- Influence. Prioritized execution, creating a high-authority earned, community and content footprint that shapes AI answers most directly impacting your revenue.
SHIFT's GEO Capabilities
With scalable GEO support, we help clients create the reputation and authority signals that get and keep them in AI answers.
Whether you need earned & community credibility or owned & shared topic authority, we can support with capabilities including:
- AI Search Visibility Audits
- Multichannel GEO Strategy & Plan
- AI-Optimized PR & Earned Media
- AI Content Creation & Optimization
- Community & Forum Presence
- AI Brand Presence Measurement
