Strengthening AI Search Visibility
GEO / AI search visibility / AI answer visibility / AI brand presence
We help brands shape their visibility in the AI answers and engines buyers are using to make decisions.
GEO & AI Visibility
Generative AI hasn't just changed how people search, but how they buy. Real decisions are made based on who is named and what is said about them in ChatGPT, Perplexity, Google Overviews and other AI search engines.
The brands getting discovered and shortlisted aren't just the ones producing the most content. They’re the ones with the strongest earned reputation.
AI-Optimized PR from SHIFT
At SHIFT, our AI-Optimized PR approach integrates Generative Engine Optimization into PR programming to create the reputation signals brands need for AI search visibility.
Evolved from our first generation of search-optimized PR, launched in 2020 to make discoverability a centerpiece of PR programs, our updated GEO approach follows three steps:
- Audit. Our AI Visibility Audit combining 1st-party research and 3rd-party GEO tools establishes a prompt library, visibility benchmark and set of AI signal gaps/targets across LLMs.
- Optimize. A targeted plan IDs the editorial, social and community channels as well as owned content strategies that matter most for answer surfacing in your category/prompts.
- Influence. Prioritized execution, creating a footprint of high-authority signals that shape AI answers most directly impacting your revenue.
SHIFT's GEO Capabilities
With scalable GEO support, we help clients create the reputation and signals that get and keep them in AI answers. Whether you need earned & community credibility or owned & shared topic authority, we can help with capabilities including:
- AI Search Visibility Audits
- Multichannel GEO Strategy & Plan
- AI-Optimized PR & Earned Media
- AI Content Creation & Optimization
- Community & Forum Presence
- AI Brand Presence Measurement
