SHIFT is focused on helping our clients break through and thrive by building awareness, creating interest and ultimately filling funnels with qualified prospects. As a full-service firm, we’re also regularly called on to enhance and protect our clients corporate brands and reputations.
Corporate Thought Leadership
We elevate brands by turning them and their executives into thought leaders. We use research and topic modeling to uncover the issues target audiences care about and identify ownable white space. Working closely with clients, we chart a bold, new message that ensures they are part of the conversations being had – whether by consumers, corporate leaders, influencers or media.
A few ways we bring thought leadership platforms to life are by creating a research hub that backs up core messages, injecting executive commentary into timely trends and news, securing conference and event speaking opportunities, or even establishing Key Opinion Leaders (KOL) or advisory panels comprised of industry experts we can tap on behalf of a brand.
Crisis & Issues Management
We know how disruptive and unpredictable crises can be. In our more than 20 years in public relations, we have created a system that offers support at all stages of crises – from planning to response to recovery. Together with clients, we identify issues that could put the organization at risk, and build comprehensive plans in preparation for a crisis. This works to mitigate crises and – when possible – helps businesses avoid them entirely.
When a crisis strikes, we immediately mobilize teams, both domestically and internationally. We address the crisis at hand and restore public confidence, drawing on a network with a wealth of expertise and experience in a wide range of issues that include sexual harassment, personal misconduct, product recalls, workforce reductions, public safety, proxy fights and more.
SHIFT has helped numerous clients with crises, from T-Mobile to B2B brands such as Bitly, with a range of crisis services that includes:
- Crisis Risk Assessment
- Crisis & Preparedness Planning
- Simulation Exercises
- Crisis Management & Monitoring
- Issues Resolution
- Reputational Repair
We know how important it is to create a favorable reputation with investors (or future investors) and the press that influence them. SHIFT helps clients enhance value, leverage opportunities and navigate change through positive earned media around corporate momentum, funding rounds and earnings reports.
We also collaborate closely with the Capital Markets team within the AVENIR GLOBAL network, whose advisory services include investor relations, transaction and corporate communications services as well as crisis and special situations support. The team of trusted advisors has worked in-house at public companies and on the trading floor, taken numerous companies public, and advised on high-profile joint ventures and multibillion dollar acquisitions.
Purpose & CSR
Building a great product or service is important, but today’s consumers want more. Increasingly, they want the brands they engage with to positively impact the communities they participate in.
We believe CSR is a key factor in enhancing brand value, attracting and engaging top talent, and cementing customer loyalty. The most successful CSR programs don’t just feel good – they align with business goals, support the brand and address issues that are important to stakeholders and the communities where you do business.
We have worked with clients – including Toyota and McDonald’s (Ronald McDonald House Charities) – across a wide range of industries to build CSR platforms that have a meaningful impact for community partners as well as the business. Together, we identify the key focus areas that allow the organization to own an issue, support it across multiple touchpoints, ignite employee passion to be a part of it and deliver outcomes that make external stakeholders think, “this is a company with the same values as mine.”
Speaking & Awards
Conference speaking and awards are a must for any brand looking to build credibility, attract new audiences and generate fresh leads. SHIFT uses these platforms to ensure our clients are positioned as product and thought leaders in their space.
We design award programs with specific goals in mind – such as elevating executives, highlighting products or showcasing companies – and craft winning submissions with compelling storylines and proof points. And with our history of running PR for several industry events – including RSA Conference, HIMSS, Ad:Tech and Dreamforce – we know exactly what event coordinators are looking for when they are swimming in submissions. We use this expertise and topic analysis to create winning abstracts that have landed clients at events such as SXSW, TechCrunch Robotics + AI, WSJDLive and more. And leaving no stone unturned, we seek opportunities for clients to play non-traditional roles, such as panel moderator and award judge.