SHIFT Communications was named to the 2027 PRNews Agency Elite list, which the publisher aims to serve as a "the industry's msot respected agency roster" for "PR and communications firms setting the pace for the entire profession."
Of the hundreds of agencies who entered this year, SHIFT was one of the 120 that earned a place. SHIFT's entry focused on its unique Performance Communications approach, impactful work for clients across the Technology, Consumer and Healthcare industries, and delivering its GEO capability — AI-Optimized PR, an evolution of its first generation of search-optimized PR launched in 2020 — to clients.
This year's honorees were selected by the PRNEWS editorial team from a highly competitive field spanning every specialization in the profession, from integrated communications and media relations to digital strategy, public affairs, and experiential PR.
"The Agency Elite Top120 exists to answer a question every brand-side marketer is asking: who are the agencies truly worth paying attention to?" said Kaylee Hultgren,Associate Publisher of Content and Awards at PRNEWS. "This year's honorees aren't just good at PR, they're good at evolving. They're adding new capabilities, investing in their people and delivering real, measurable impact for their clients."
SHIFT first appeared on the Agency Elite in its inaugural year, 2022 (announced August 2021), and has also been named to Forbes America's Best PR Agencies, Chief Marketer Agencies of the Year in the B2B Engagement category and Newsweek America’s Best Public Relations Agencies in the AI, Technology & Telecommunications category.
