It can be all too easy to think of your daily work output as tasks. You set out for the day with a to-do list and it feels pretty good as the day goes on to check those tasks off the list.

If you find yourself haphazardly checking things off your list, one task after another, it may be time to take a step back and think about the big picture.

Why does the client need that report? What value does this information provide to the client? Sure, they’ve gotten the same report every week for the last few months…but does that mean it’s helping them?

Asking yourself (or your client) why you’re doing something or what the goal is for a project big or small is integral to your success – and sanity. Set up and discuss the overall goal and parameters before diving into the project, be it repeating an old report or starting a new media strategy. You’ll be able to do your best work and deliver your best product, and it will be exactly what the client was looking for.

Sound simple? It is. But you’d be surprised how easy it is to just keep trucking along and checking off those to do’s. Take the time and re-evaluate your “tasks” every once and a while – you’ll be glad you did!

Tori Sabourin
Marketing Analyst


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