How to Use Instagram to Drive High Traffic to Your Fashion Website

Endorsing the right product at the right moment, in synchronization with trending fashion and demand, is a basic technique of building and promoting your fashion brand on Instagram. Nowadays the majority of consumers use their mobile phones around the clock for browsing. So with its consistent focus on mobile users, Instagram has the incredible advantage of having a huge crowd of engaged customers, as compared to other social media platforms like Facebook, Twitter and others. In fact, Instagram posts receive 60 times more responses than Facebook and almost 120 times more visibility than Twitter. One of the primary reasons behind this massive online presence is the consistent use of captivating pictures of products by Instagram.

Ways to attract traffic to your fashion site via Instagram:

  1. Familiarize yourself with every crucial feature of Instagram. Before using Instagram to endorse your products, you need to become well versed in dealing with every feature of Instagram.
  2. Instagram for business. Recently, Instagram released Instagram for Business, which seamlessly offers services like brand spotlights, brilliant promotional tips, API examples and the latest news from Instagram, which can boost your promotions to a great extent.
  3. Highlight consumer-generated content. There is a well-understood notion that consumers love to be recognized. So mentioning consumers in your stream will naturally bestow an overwhelming feeling of excitement to consumers, and they will promote your brand among a vast network of their family and friends.
  4. Cross promote social profiles. You can take advantage of your social channels to draw traffic on Instagram, by cross-endorsing your Facebook and Twitter accounts.
  5. Use hashtags to endorse your products. Using hashtags can help connect you to other users in the fashion community. To help grab the attention of new followers, use popular, existing hashtags, for instance: #photooftheday, #follow, #like, #followme, #followforfollow, #tagsforlikes, #love,#instagood,#facebook, #like4like and much more. While selecting hashtags for your brand keep in mind that hashtags should be unique and relevant to your fashionable products.
  6. Leverage YouTube. While posting videos of your fashionable accessories on Instagram, try to direct your followers to YouTube channel for seeking relevant details of products.
  7. Attach product oriented videos in your blog. Attaching a video to your blog is one of the most efficient and quick techniques of attracting a new audience. In fact, in terms of marketing, videos are often a unique selling point for any fashion business.
  8. Follow your followers back. The users who are choose to follow your brand on Instagram can be valuable customers. Try to follow your followers to maintain a long-term relationship with them.

It is can be to create a decent Instagram account on your own, highlighting every striking feature of your fashion business. Go forth and conquer!

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