As marketers and communicators, we must always improve our social media results. Our stakeholders want more followers, more engagement, more clicks, more action and more ROI.
Until now, we’ve been saddled with descriptive or diagnostic analytics: at best, we can identify what happened. We haven’t been able to explain why, or determine what to do next to improve our results.
IBM Watson Analytics bundles powerful statistical tools in an easy-to-use package for marketers and communicators like us. Learn how to discover advanced social media insights in this short video tutorial:
Use IBM Watson Analytics on your own data.
Discover powerful social media insights for better results.
Make changes and test using the scientific method.
Need more help building a data-driven social media program? Contact us!
Christopher S. Penn
Vice President, Marketing Technology
Disclosure: IBM did not compensate SHIFT Communications to create this video or post.