I assume by now that you’ve had a chance to take our quiz, “So you’re a social media guru, right?“. We’ve covered the answers to the easy questions. We’ve covered the answers to the medium difficulty questions. Now let’s dig our teeth into the hardest questions and answers.

1. What protocols does Twitter accept data from?

  • JSON
  • XML
  • Both

This is an API developer question. In API 1.0, the answer was both – Twitter could accept and return data in XML or JSON. In API 1.1, Twitter now handles and returns data in JSON – Javascript Object Notation. As an aside, to be a social media guru legitimately today means having an understanding of the technology that powers the social networks. You don’t necessarily need to be able to code, but you do need to know what’s under the hood so that you understand what the true capabilities of your tools are.

2. What are the metrics for an individual post on Google+?

  • Waves
  • Ripples
  • Tsunamis
  • Trickles

The individual post metrics in Google+ are called Ripples. Pull down the chevron on any individual Google+ post and you can see how widely it has been shared, and by whom. If your audience is active on Google+, it’s a wonderful way to identify your true influencers.

3. What is the maximum number of people you can follow on a new Twitter account?

  • 2,000
  • 5,000
  • 1,000
  • There is no limit.

You can follow a maximum of 2,000 people on Twitter before you hit a limit. Once your account has been around for a while, the cap dynamically grows to a 1:1 relationship, where you can follow as many people as follow you.

4. Which social networks offer analytics?

  • Facebook
  • Pinterest
  • Instagram
  • Foursquare

At the time of the quiz’s publication, the answer was every network except Instagram. With an announcement in mid-August, the correct answer would now be all of the networks. (we’ve updated the quiz accordingly)

5. What is the name of the protocol that handles authentication for social networks?

  • OAuth
  • SSL
  • TLS
  • XPath

This is a bit of a trick question. The correct answer is OAuth; however, if you’re really security-minded, you might have also included SSL, which is technically the authentication and encryption for the connection between your browser and the web servers of Facebook and Twitter.

6. What mathematical equation describes the amplification you get on social media?

  • Maxwell’s equation
  • The Schrödinger equation
  • The origin of complex numbers
  • Metcalfe’s Law
  • The wave equation

The correct answer is Metcalfe’s Law. To get deep into social media guru territory, it’s Metcalfe’s Law with recursion.

7. Which of the following can you not target in LinkedIn advertising?

  • Job Titles
  • Skills
  • Age
  • Years of Experience

You can target everything except years of experience using LinkedIn’s paid media options. If you’re in social media guru territory, it’s incumbent upon you to be able to use paid media options to reinforce and amplify the earned and owned media work you do on social media.

Thanks for participating in our social media quiz – we hope you’ve learned a few things and given you additional areas to learn and research, no matter what level you are. As Master Yoda said to Count Dooku…


Christopher S. Penn
Vice President, Marketing Technology


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