SHIFT Archives: The Best of Q3 Content 2018

As the year comes to a close, we like to analyze the SHIFT archives to learn what content performed best. It’s important to see what worked and what didn’t work to plan for the new year to come. Want to see how to analyze your own blog? Here’s how.

The best of Q3 2018 focused on LinkedIn analytics, entry-level PR pro challenges, and how to use Google Analytics in PR measurement.

How to Use LinkedIn Analytics

Ever notice the little LinkedIn Analytics button at the top of your companies page? Don’t worry, there’s nothing in-depth or tricky about LinkedIn Analytics. It’s a simple, free tool that can provide some baseline guidelines as to where you can improve your page and cater to both current and potential audiences. So what are you waiting for? Check out this post for a walkthrough of LinkedIn Analytics and a couple of its key features.

3 Challenges Every Entry Level PR Pro Faces

Getting your first PR job can be both thrilling and terrifying. While college and extracurricular activities will provide you with some skills needed to navigate the workplace, there are a number of new challenges every entry-level PR pro will face. To help get you on track, this SHIFTer highlighted common challenges as well some tips to overcome them to lay a sold foundation early on in your career. Here’s a sneak peek of some tips covered!

  1. Managing Your Time
  2. Making Deadlines
  3. Using Social Media Professionally

Using Google Analytics in PR Measurement

In August Matt Raven, VP of Marketing Technology at SHIFT, had the opportunity to speak at “Data & Brews: Google Analytics Edition”, an event hosted by the New York chapter of the Public Relations Society of America. His presentation focused on the various ways that communications professionals can leverage Google Analytics to effectively measure program performance and draw insights to inform real-time strategic improvements. If you didn’t attend the event, don’t sweat it! Take a look at this post that highlights the main topics discussed in the presentation including untangling the deeper impacts of PR, improving performance on crisis situations, and improving the pitch process.

Nick Patterson
Marketing Strategist


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