As the year comes to a close, we like to analyze the SHIFT archives to learn what content performed best. It’s important to see what worked and what didn’t work to plan for the new year to come. Want to see how to analyze your own blog? Here’s how.

The best of Q1 2018 focused on influencer marketing, social media metrics to watch and ways marketers and communicators can hone their skills.

The End of Instagram Influencers (as we know it)

Over the course of 2018, Facebook has throttled the data it allows marketers and developers to access and manipulate through the Instagram API — removing things like relationships (the ability to follow/unfollow accounts on a user’s behalf) and commenting/liking (the ability to post and delete comments/engagements on a user’s behalf). What should influencers do? Build on what you own. Invest in your website. Invest in your email list, in your mobile list, in your mobile app, in the things you control.

LinkedIn Metrics – Q&A Series: Clicks or Social Action?

Is it more valuable to have a click or a social action on LinkedIn? As with any measurement system, the metrics that will be important to your business are specific to your goals. Before asking which is most important, figure out what actions have the most value to your business and you’ll find your answer from there.

5 Free Digital Marketing Courses Every Marketer Should Take

Whether you’re fresh out of college or have years of experience under your belt, there are always going to be new tips, tricks and tactics for you to learn (and master!) in your career. As marketers, we should be striving to understand all aspects of the industry and the various channels available to us. These five online courses are free to all and will help keep you up to date on the latest and greatest trends in digital marketing.

Tori Sabourin
Account Manager, Marketing Tech


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