PANDEMIC PR RESOURCES

Since the beginning of COVID-19, our priority has been to support our people and clients, helping them adapt and navigate the uncertainty brought on by the pandemic and social reckoning that closely followed. Below is a curation of resources to help you reimagine your communications and marketing programs for today.

Supporting Clients Through COVID-19

When the pandemic hit, our clients adapted to meet market changes. We were there to help, finding the right ways to tell their stories and engage with media.

Report: 2021 Brand Equity & Growth Shifts

See four major shifts in consumer behavior, identified through a survey we conducted on brand communications preferences, along with engagement strategies for each.

eBook: Pivots & Lessons From 2020’s Events

Learn how marketing and PR leaders pivoted their thinking and programs as a result of 2020’s events and changed consumer behaviors.

eBook: Consumer Brand Response to COVID-19

See how brands adapted communications in response to COVID-19 and the implications for engaging consumers in a post-pandemic world.

SHIFT/reboot

SHIFT/reboot — a combination of audits, workshops and actionable plan development — is a resources to help clients get back to market smarter and differently than before.

Communications Considerations

Our shared perspective, considerations and expertise from SHIFT and across the AVENIR GLOBAL network:

The ‘Ripple Effect’ on Clinical Trials

The Ripple Effect site from our parent company AVENIR GLOBAL’s healthcare communications firms offers resources on COVID-19’s impact on the healthcare sector.