While content from trusted publications is still a critical point of influence, the fragmentation of the media landscape and precision of search engines has drastically changed the way users consume stories. Pair that with a recent study that shows a staggering 90% of content published online receives zero organic search traffic.
The lifespan of earned media coverage is diminishing. Nearly all of the valuable content PR professionals develop and secure will never be found unless target audiences are tuned in at the exact moment it’s released.
That’s why PR strategies must be built and executed with SEO at the forefront.
This eBook unveils why SEO insights and techniques are so critical to PR as well as tactics to incorporate them to achieve peak search engine discoverability for earned, contributed and owned content.
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