Google News Lab for PR and Marketing Professionals [video]

Google announced a new experiment to assist journalism in stepping up its game, the News Lab. News Lab bundles Google’s most popular storytelling tools together and guides journalists through a short online course to help them make the most of the Google toolkit:

News Lab Content framework

Unsurprisingly, Google’s News Lab is incredibly useful to anyone creating content and telling stories. Marketers and PR professionals need the best tools available for making content perform.

In this short 10-minute video tour, learn what’s inside Google News Lab and how it applies to marketers and communicators. Find out what modules you should pay most attention to, and what other resources can complement your understanding. Take your storytelling to the next level:

Find some other great tools that should be in the toolkit? Let us know in the comments.

Christopher S. Penn
Vice President, Marketing Technology


Keep in Touch

Want fresh perspective on communications trends & strategy? Sign up for the SHIFT/ahead newsletter.

Ready to shift ahead?

Let's talk