Brand reputation is the cornerstone of trust and power. It is the deciding factor for all credibility, gain, and opportunity. It is how we are perceived and remembered. Reputation is a legacy. And the best part? We control it.

But what happens when our brand is in peril? How do we avoid a potential blunder? How do we protect our very reputation? Here are 6 steps that will help ensure the vitality of our brands.

Define your brand’s journey

By defining our brand, what it offers, and what makes it unique, we set it apart. Focus and set a clear intention on what you want your brand to achieve, and it will come to life. Re-create the vision for your brand. This, above all else, will pave the way in your brand’s successful journey. Milestones don’t happen by accident. They happen through hard work and a plan of action. A plan of action that delivers for essence of your brand. And everyone wants to be part of something great, so why not have it be yours?

Take good and positive action to build trust

There is a lot that can stand in our way when trying to build or repair a brand’s reputation. By making good decisions and adapting to changing climates and circumstances, you can continue to ensure your brand’s survival. “Trust is like paper: once it’s crumpled, it can’t be perfect again.” There are no short-cuts when offering quality, value, and peace of mind with any type of brand, especially a lifestyle one. Go the extra mile in all of your efforts and always make things right, and you will build true brand loyalty and trust. Trust that will last a lifetime.

Leverage three to four social media platforms to boost your brand’s likability and brand engagement efforts

Social media is powerful, and your brand would be wise to begin creating meaningful and useful content for those looking to make a connection with your brand. By utilizing social media and setting up a content calendar, your brand will be able to tell its stories to many who will not just love the content, but truly relate to as well. Instagram, Facebook, Twitter, and YouTube are instrumental media platforms that can further solidify your brand’s identity, positioning, and creative story-telling.

Believe in your brand’s purpose and growth potential

You control your brand’s destiny the same way we control our thoughts and actions. If we believe something to be true, then it will be true. By looking at the glass as half full instead of half empty, and standing our ground, we can strive for what’s in the best interest of our brand, always. You decide what comes next in your brand’s journey. Remember to be aware, honest, and persistent. When you are honest with not just your brand’s strengths, but also its weaknesses, you’ve already eliminated all doubt replacing it with faith and passion to help your brand evolve. When the going gets tough, keep going. After all, if you don’t believe in your brand, who else will?

Have fun and stay positive

Growing a brand’s reputation should be fun, exciting, and rewarding. The good cannot exist without the bad, and the bad without the good. If we view crisis management to be a lofty, daunting task, then it will be. However, if we see it as an opportunity to learn and grow with the brand, then we can re-discover the identity and future of that brand. It’s evolution. This is a re-birth, bringing forth an abundance of new ideas, concepts, and more exciting stories. With this mind-set, you can create life-changing stories that are behind a brand’s buying power and potential. Change is good. Do not fear it, face it.

Perception is powerful

Reputation can take years to build, but seconds to destroy. We can’t control everything that is said and comes our way, but we are in control of our perceptions. We are in control of how we think and respond. That is why it’s so important to have perspective and patience when reaching for the goals of our brand. Everything in reputation management is mind over matter. It is understanding problems when they arise and how to proactively solve them. After all, “who controls the past controls the future. And who controls the present controls the past.”

This guest post was contributed by Robert DiVincenzo, Production and Social Media Coordinator at Mark Cortale Productions.

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