2021 Consumer Trend Report: Brand Equity & Growth Shifts

All brands — large and small — need to rethink how to position themselves in the eyes of key stakeholders in the post-COVID-19 world.

They must make swift changes to their marketing, communications and public relations strategies, to tell their best stories for the current public moment and build engaged communities in support of them.

In this new consumer trend report, we outline four shifts in consumer behavior, featuring original data from a survey we conducted on brand communications preferences, along with specific engagement strategies for each.

Preview the report below or download the full report here.

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