Establishing a Go-To Industry Resource

Gravy Analytics needed to boost its market position vs. competition that was being referenced more frequently in Tier 1 media.

28%

↑ branded search

290

articles

Client

Gravy Analytics

Industry

Retail & CX

B2B

Insights

The market was hungry for signals around the volatile retail sector.

Idea

Assert Gravy Analytics' executive and proprietary data insights around topical consumer behaviors.

AN INSIGHT-DRIVEN PRESENCE

Gravy Analytics was missing out on key industry coverage because competitors were faster to react to breaking stories with supporting data and due to an over-reliance on earned media.

To combat this, we launched an insight-driven communications strategy across paid, earned, shared and owned levers. We favored executive commentary, aligning to high-interest topics such as data privacy and established Gravy as pulse of industry health through proactive data on foot traffic at major retailers.

IMPACT

The program asserted a stronger Tier 1 media presence for Gravy — with consistent coverage across outlets including Forbes, Fast Company, MarketWatch, Retail Dive and Reuters — increasing its reputation, credibility and demand, with a 28% boost in branded online search.