Data-Driven PR

is way better
 

Data-Driven PR

Data-Driven PR is communications without guesswork. It’s audience impact that you can prove. It’s media coverage with a perpetual long tail. It’s every message you create, delivered on the platforms that matter, to the people who are likely to buy now and in the future.

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Research

Data leads to insights, which lead to understanding opportunities and challenges. SHIFT develops a 360° view of the entire marketing mix to create the foundation of your unique strategy.

Application

Research and Measurement drive the Earned, Paid and Owned media strategy. Performance data is constantly translated into creative content while guiding real-time, tactical shifts in each channel.

Measurement

Snapshots provided by the Reflex dashboard reveal the efficacy of PR and marketing programs, helping to identify benchmarks, competitive stance and ROI results and opportunities.

150
Employees
4
US Offices
95
Clients
53
'14 Awards

Our Services

Data-Driven PR relies on a unique blend of core services that define our progressive Communications Strategies

PR

Earned Media is at the heart of a strong communications program. In today’s noisy environment, “what others say about you” – whether customers, bloggers, or media – counts more than ever.

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Social

Since 2005 the team at SHIFT has been saying “participation is marketing.” It’s just as true today. Your customers are expecting to engage with you. We can help.

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Marketing

Business success takes many forms, from generating leads to driving donations to building awareness. See how earned, owned and paid media, along with the right messaging can keep the funnel active.

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Creative

It’s not just what you say or how you say it. It’s how you make your audience feel, understand and react. We boil everything on high for simple but striking results.

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Agency news:

Team Leaders

Todd Defren

Founding Partner

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Todd Defren

Jim Joyal

Partner

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Jim Joyal

Amy Lyons

Managing Partner

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Amy Lyons

Paula Finestone

EVP, Operations

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Paula Finestone

Catherine Allen

Executive Vice President

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Catherine Allen

Derek Lyons

Senior Vice President

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Derek Lyons

Alan Marcus

Senior Vice President

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Alan Marcus

Cathy Summers

Senior Vice President

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Cathy Summers

Christopher Penn

Vice President

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Christopher Penn

Joel Richman

Vice President

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Joel Richman

Dan Brennan

Vice President

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Dan Brennan

Victoria Boed

Vice President

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Victoria Boed

Leah Ciappenelli

HR Director

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Leah Ciappenelli

Annie Perkins

Vice President

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Annie Perkins

Amanda Munroe

Vice President

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Amanda Munroe

Pete Buhler

Creative Director

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Pete Buhler

Matt Trocchio

Vice President

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Matt Trocchio

Leslie Clavin

Vice President

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Leslie Clavin

Katie McGraw-Paul

Vice President

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Katie McGraw-Paul

Dominic Weeks

Vice President

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Dominic Weeks

Clients

Below is a representative sample of SHIFT clients past & present. As you’ll discover, we’ve “been there” and we’ve “done that,” across B2B, Consumer markets and healthcare.

What our clients say

  • Hiring SHIFT was one of the best decisions I’ve made in my role. They are true partners in our business, grasping our challenges and business needs very quickly.

    — Bill Sussman, CEO of Collective Bias —
  • Working with SHIFT has been a real joy. They’re smart, high-energy and friendly.

    — Ryan Carson, Co-Founder and CEO of Treehouse —
  • I’ve been able to work with many different agencies over the years, but seen none that deliver well beyond the given expectations as the team at SHIFT has. They are a breath of fresh air, providing diverse perspective that clients can only dream of.

    — Andrew Rebhun, Regional Marketing Manager, Boston Region, McDonald's USA —
  • It’s clear your team puts a great deal of thought and effort into everything you put across – nothing but great ideas and professionalism.

    — Laurel Greatrix, TripAdvisor —
  • I’m so, so thrilled with SHIFT’s marketing team. You guys have really stumbled onto something here, with the integration of PR and marketing analytics.

    — Mark Hodgson, Contrast Security —
  • SHIFT took – and continues to take – the time to get to know our company, our market and our products. They are constantly on the lookout for ways to leverage our subject matter expertise and unique profile to generate welcome, impactful headlines.

    — Matthew Baier, COO at built.io —
  • SHIFT understands the complexities of the healthcare industry and, as a result, has successfully positioned our analysts and experts as leading voices in the industry with both key business and trade media.

    — Briana Pontremoli, Decision Resources Group —

What our employees say

  • I’ve worked for multiple agencies at this point in my career and I can definitely say that it’s rare to find one with such high standards and values.

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  • SHIFT does a great job of emphasizing the importance of work/life balance, which boosts my happiness and productivity at work.

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  • I feel very connected to SHIFT and appreciate all that this job has already given me!

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  • SHIFT goes above and beyond as an employer to help us maintain a work-life balance and reward the hard work we put in every day.

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  • SHIFT does a great job of focusing on its employees. Every day I see a efforts to ensure that employees are kept happy and doing great work for clients, and I appreciate that.

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  • A great place to be! I am very happy at SHIFT and feel well supported to grow and succeed.

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  • It feels great to work for a company that values its employees on a professional and personal level.

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  • We have intelligent people from top to bottom with great morals and positive attitudes. The culture and transparency at all levels makes for a healthy and enjoyable workplace.

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  • I love that even when things aren’t perfect we keep trying new things.

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Join Us

It Just Feels Different

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Todd Defren and Jim Joyal launched SHIFT Communications back in 2003 upon acquiring a 30-person business-to-business public relations firm with about $3 million in revenues. Today, SHIFT employs over 140 people, and brings in upwards of $20 million in revenue. If you work here, you can expect to work on some of the best brands in the world, alongside some of the nicest, smartest weirdos you’ll ever meet.

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