Social-izing the Future of Work

We help Citrix build and manage a sophisticated, full funnel and customer-centric social media strategy

The Program

We lead Citrix’s corporate organic and paid social media strategy, focused on driving audience growth and engagement, dominating category share of voice and inciting down-funnel action.

Using deep knowledge of key messaging pillars, we develop highly engaging organic creative campaigns that drive meaningful interaction across core channels and elevate Citrix’s position as a leading technology solution to facilitate digital workspace transformation.

To amplify organic, SHIFT builds and manages hundreds of highly targeted paid campaigns annually, engaging new audiences and creating meaningful pathways to conversion and also supports social strategy for all major brand events, driving attendance acquisition and maximizing on-site engagement. The Citrix Synergy campaign, their biggest event, generated a 446% y-o-y increase in event engagements and trended #5 nationally on Twitter during the keynote.

Results

Organic and paid social campaigns have delivered significant audience growth and deep engagement while driving users down the funnel.