Driving Audience Action Through Full-Funnel Social ​

Citrix needed to deepen engagement and elevate its position as a leading digital workspace technology solution

Insight

Citrix had an opportunity to drive audience growth, deepen engagement and incite down-funnel action with a customer-centric social media strategy

Program

We lead Citrix’s corporate social media strategy to drive audience growth and engagement, dominate category share of voice and incite down-funnel action. We develop highly engaging organic creative campaigns that drive meaningful interaction and elevate Citrix’s position as a leading digital workspace technology solution. 

To amplify organic, SHIFT builds and manages hundreds of highly targeted paid campaigns annually, engaging new audiences and creating meaningful pathways to conversion and also supports social strategy for all major brand events, driving attendance acquisition and maximizing on-site engagement. The Citrix Synergy campaign, their biggest event, generated a 446% y-o-y increase in event engagements and trended #5 nationally on Twitter during the keynote.

Results

Organic and paid social campaigns have delivered significant audience growth and deep engagement while driving users down the funnel.