Launching an NFT Platform needed a mega-launch to promote its celebrity-centric, invite-only NFT platform


The global NFT boom was hitting a fever pitch, and — one of the top cryptocurrency companies on the planet — needed to enlist A-list celebrities and creators to stand out


A three-phased approach: 1) Secure an exclusive with a top entertainment trade highlighting the company’s hiring of a music industry exec to lead the NFT business, 2) Conduct broad outreach, teasing the artist/creators had recruited to sell their work, 3) Drive steady cadence of engagement around major NFT drops


In one week, SHIFT secured an exclusive profile with Billboard, Boy George on Fox Business and Good Morning America, rapper K Camp on TMZ,’s CEO on Fox Business and over 50 hits across entertainment, art, music and business press


unique launch articles


broadcast hits, including GMA, Fox and TMZ


creator drops sold out within hours of being listed

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