Crypto.com

Launching an NFT Platform

Crypto.com needed a mega-launch to promote its celebrity-centric, invite-only NFT platform

Insight

The global NFT boom was hitting a fever pitch, and Crypto.com — one of the top cryptocurrency companies on the planet — needed to enlist A-list celebrities and creators to stand out

Idea

A three-phased approach: 1) Secure an exclusive with a top entertainment trade highlighting the company’s hiring of a music industry exec to lead the NFT business, 2) Conduct broad outreach, teasing the artist/creators Crypto.com had recruited to sell their work, 3) Drive steady cadence of engagement around major NFT drops

Results

In one week, SHIFT secured an exclusive profile with Billboard, Boy George on Fox Business and Good Morning America, rapper K Camp on TMZ, Crypto.com’s CEO on Fox Business and over 50 hits across entertainment, art, music and business press

50+

unique launch articles

4

broadcast hits, including GMA, Fox and TMZ

100%

creator drops sold out within hours of being listed

Ready to Work Together?

We're Ready