Jennifer Purcell

Vice President

Jennifer leads the SHIFT Austin office with responsibility for ensuring account management meets our high standards of service. Whether developing content strategy, managing issues or working with media, Jennifer enjoys problem solving, understanding what drives audiences to action and rallying together towards a common goal.

Prior to joining SHIFT, Jennifer spent several years in-house at SunPower and Bazaarvoice after twelve years in the agency world. A majority of her collective experience is in the technology space, including consumer tech, SaaS and semiconductors, and for-profit and non-profit healthcare. She also has a good mix of CPG, energy and education industries under her belt. Past clients include the American Heart Association, Applied Micro Circuits Corporation, AT&T, Curves, Globalstar, IBM, Oasis Brands, Merck, the Methodist Hospital in Houston, and the National Osteoporosis Foundation. She holds a Bachelor of Fine Arts degree from Texas Tech University.

Jennifer is thrilled to serve as Committee Chair for the Central Texas Food Bank’s Austin Restaurant Weeks, and is passionate about giving back to the Austin community.


Guilty Pleasure: RUFFLES® with French Onion dip.

Favorite Pastime: Checking off her travel wish list.

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