Rosalie Morton

Vice President, Channels

As Vice President of Channels, Rosalie leads multi-channel engagement strategy for SHIFT and sister agency Padilla. Her team works across sectors, specializing in paid strategy; social media; strategy development; programmatic advertising; connected TV; channel launch and management; social media advertising; influencers; content creation and curation; livecasting; social media guidelines and employee training; tone of voice and content narrative development; real-time social media listening; media pitching; crisis and issues counsel; and custom metrics and measurement.

With more than 10 years of experience, Rosalie provides an integrated digital-first approach to campaigns and has partnered with clients including Dole Food Company, Produce for Better Health Foundation and Sanofi Pasteur, among others.

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