Hi. I head up the SHIFT team. Over the past 25 years, I’ve been fortunate to be part of what has been a total transformation of the public relations business. Our tool set has grown exponentially, our approach has become far more scientific, and our results are increasingly reported in terms of the tangible business outcomes we’ve helped create.
Today, I work with brands large and small to enhance their reputation and mitigate risks while championing the use of new levels of data into the creative art of brand and communications. I’m also focused on helping our teams to remain at their most engaged, creative and current, especially against the rapidly changing media and technology landscapes.
I’m incredibly excited about what we see ahead. SHIFT’s unique combination of data-driven insights, creativity and high-speed agility positions us to help our clients make the most of uncharted opportunities in the communications landscape and with Web3, building on our legacy and delivering on our promise of “Communications Without Limitations.”
Beyond the bio:
- Served as a board member for World Business Chicago, Chicago Architecture Foundation and The School of Communication & Journalism at Auburn University; an active university lecturer; and a founding sponsor of Code for Canada and Computers for Success Canada