Meg Gaffney

VP, CONSUMER

Expertise: Brand Experience, Better Living, Consumer Tech, DTC/Retail,Hospitality, Influencer and Affiliate Marketing

I’m Megan and I head our consumer practice. I have over a decade of agency experience working with brands like McDonald’s, Toyota and Evite to help them build storylines and campaigns that share their purpose and find ways to connect with customers’ hearts and minds genuinely and with originality.

I believe that trust between a human and brand is complex and delicate, and I get most excited working alongside companies willing to engage and deepen their customer relationships in new ways. I love building communications programs that blend traditional PR with digital marketing and push the creative boundaries of what is possible while also using purpose-driven storytelling to drive meaningful awareness and business results.

Beyond the bio:

• Supports Massachusetts CMV Coalition as a personal passion project with media support, messaging and legislation engagement
• POV: 3 Takeaways from The Viral TikTok Brand Moment of Emily Zugay