Joel Erb


Joel here. My business career started at the age of 15 when I founded a digital agency, INM United, out of my bedroom. It was 1998 and the web design business was in its infancy. Over 19 years, the firm’s scope grew to focus on identifying ways that social trends, technology and business opportunities intersect and turning them into solutions for companies including BF Goodrich, Tom Brady, Air New Zealand, AOL and Walmart. In 2017, INM was acquired by Padilla and the rest is history.

Today, I lead Padilla and SHIFT’s digital team and capabilities, ideating and executing highly engaging experiences across all digital mediums on behalf of our clients. I love building effective, inspiring and interactive touchpoints between brands and their audiences and have done so for clients including Winnebago Industries, Dole Food Company, Virginia Wine and Scarlet Health.

Beyond the bio:

  • Greater Richmond Technology Council Rising Technology Star, SBA Young Entrepreneur of the Year and Virginia Top 40 Under 40
  • Featured in UpStarts!, a book featuring young entrepreneurs by Donna Fenn, writer for Inc. Magazine

Ready to shift ahead?

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