Darren Weiss
VP, Crypto & Blockchain
Expertise: blockchain, cryptocurrency, deep tech, Web3
Darren here. I’ve been supporting the PR and communications needs of fast-growing tech companies for over a decade after an early career stint as a sports reporter. My sweet spot is breaking down highly technical concepts and emerging technologies into narratives and stories that pop in competitive marketplaces.
I currently lead SHIFT’s blockchain & cryptocurrency portfolio — which includes Crypto.com, Brave Software and Filecoin Foundation — helping them drive overall awareness and adoption and shine a light on positive use cases of blockchain technology. Our work spans narrative refinement, education, thought leadership development, crisis communications and media relations to connect with the right audiences.
I’m incredibly excited about this transition to the third iteration of the internet and helping to mainstream it through PR and Communications for our clients.