Becky Pocock
VP, TECHNOLOGY
Expertise: B2B Technology, CX, Digital Experience, Industrial Technology, MarTech
Hi, I’m Becky. For the past decade I have worked between Europe and the U.S., advising B2B companies at every stage on PR strategy, from launching out of stealth to making an Initial Public Offering.
As brands face increasing pressure to be authentic and purposeful, it is incredibly fulfilling to help our clients build those narratives and combine them with creative, new-to-the-company communications strategies. That is how we drive our client businesses forward and create a positive impact for communities and audiences.
SHIFT is part of the AVENIR GLOBAL network of agencies, so we often work on international programs, which I love. I’m particularly proud of the work my teams have done to help organizations create categories, completely reframe their positioning in the market, or elevate their thought leadership voice.